For many years we have worked with helveticka (formerly Anderson Mraz Design) on many client projects as well as directly with CK Anderson on their own public presentation, including samples like this. The tactile aspect of good print media is best represented by showing the real publication as an object of beauty. The use of consistent backgrounds and fairly organic lighting has been successful in showing projects on their web site and their other project presentations. This simple, modern approach suits the helveticka aesthetic and feel, giving credence to their range of skills and the level of design at which they execute. Complexity is the trend in our culture, simplicity is harder (and better). CK (and his retired partner John Mraz) have built a top-tier design firm in a relatively small market. We wish CK and his crew more success and will continue to bring our best game to our collaborative projects. The sample in this image was photographed (cover and content) by Jim VanGundy, another friend and great Spokane photographer. You can view the image in use here: helveticka: NOVAGOLD 

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