Spokane design firm "helveticka" came to us on behalf of Avista Corp. to produce a print ad to express Avista's support and interest in the University District along the river in downtown Spokane. Avista Corp. has been instrumental, in fact a founding partner, in the development of the campus locus. Adjacent to the Gonzaga University Campus with elements of Eastern Washington University, Washington State University and other educational entities as partners in the location, it is already a beautiful and well used campus setting with a great future. Avista is rightly proud of their investment and the team's vision, which now lives in this superb addition to Spokane's culture. This was a way for them to express it. Happily, we had a beautiful summer evening to execute this image along with the cooperation of a group of our and helveticka's friends to populate the image. We needed to add just a touch of light to an otherwise natural scene and it all went according to plan. A very pleasant evening and we got home before dark. You should go down and walk the campus sometime- it is beautiful and has a great feel about it.
Read about Spokane's University District here: http://www.spokaneuniversitydistrict.com/avista.php