When Avista wanted to increase awareness of the benefits of natural gas, helveticka and J. Craig Sweat Photography stepped up to the plate to produce a new print ad. We scouted locations, ending up choosing my friends Pat and Janet Smith's kitchen, then considered various "lifestyle" scenarios and looked for fitting talent. As the idea became more refined we assembled food and props for a summer "dinner party" and finally went to shoot. Several hours later, we had our shot, with outside light variations through sunset. For a large-set shoot it went well and we got good advantage of the fine summer evening. It was a fun session and we did no damage to my friend's home, happily.
