Avista Utilities has a responsibility, and a mandate, to encourage and provide ways for their customers to use their product (energy) most efficiently. Not wasting energy is the best way to have enough, and more, to use for other good purposes. This campaign was developed by Avista and creative agency helveticka, to demonstrate specific possibilities in the effective use of energy. A variety of incentives and specific suggestions go along with this campaign to get people and businesses tuned-up and efficient in their power use. LED lighting, insulating windows and high-efficiency furnaces are featured in this campaign.