Avista hired us, along with Anderson Mraz Design, to produce a series of print ads to educate commercial and industrial customers about the efficient use of energy and services available to them. The incentives and services offered by Avista include engineering, financial help with energy saving equipment upgrades, and a collaborative approach to getting the best leverage from these investments. The whole of Avista’s considerable depth of knowledge about energy production, distribution and end-use are made available with this program.
For our part, it was an enlightening experience to see the inner workings of our city's largest edifices and to work with a fiercely competent group of facilities chiefs and owners. These folks carry a heavy responsibility, daily, with grace and skill. Our subjects here are capable and confident people and are thus a gift to us as photographers.
[Photographed by Craig Sweat]