Ben, of the Perry Street Brewery across the street from our studio, said he had a print ad to submit and didn't have anything to use for it so I went over there one late afternoon in the summer. They were busy and the weather was glorious, so I shot a few frames of the waitress carrying a couple of their beers to a table. I worked it a little and showed it to him and he thought it was great and ran with it.

Check out his website here: http://www.perrystreetbrewing.com/